Aveda's Philosophy

Aveda looks at our products' environmental impact, and takes the following into consideration when formulating:

• The raw materials for ingredients used in our products
• The impact on the communities and their ecosystems which provide the raw materials
• The processing of raw materials into the ingredients for our products
• The impact of the finished products on people and the environment

Aveda tries to ensure our products will not only benefit our customers through exceptional performance, but will positively impact the people and economies from which the product's ingredients are sourced. Aveda firmly believes that we will succeed in this effort by striving to use what we call Green Ingredients in our products whenever possible.

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